Expert Fashion Designer ‘For The Shorter Man' Jimmy Au Confirmed To Show Exclusive Designer Fashions At 2004 Cherry Blossom Festival

March 28, 2004--For the first time publicly, Fashion Consultant Jimmy Au is showcasing his exclusive ranges of shorter versions of designer suits for men at the 2004 Cherry Blossom Festival. The festival marks the first time the Calvin Klein, Ralph Lauren and DKNY ranges have been seen as a group. Jimmy Aus exclusive agreements with the design houses mean consumers can buy designer brands they see in men's magazines, to their specific size, without the hassle of alterations and additional tailoring.

DATE: 04/04/04
TIME: 3pm - 4pm
LOCATION: Main Stage – Victory Park, 2575 Paloma, Pasadena

Since 1960, Jimmy Au has been in business, creating high-quality, custom made suits for the shorter gentleman. This year, high-end fashion designers are seeking Jimmy Au's extensive knowledge and research in order to create shorter versions of designer suits while maintaining their unique style and integrity. The reason for this is experience, designers simply do not have the familiarity to create the ‘perfect' fit for the man 5'8" and under and it would not be cost-effective to rectify this problem.

Jimmy Au, Fashion Consultant and Founder of Jimmy Au's comments; "As a short man myself, the lack of choice in the men's fashion market is deeply frustrating and saddening. We are taking men's designer apparel to a whole new level. These exclusive relationships mean a greater choice for shorter men everywhere – a great victory for all short men. I am glad to showcase them at such a prestigious event as the Pasadena Cherry Blossom Festival".

"We are very excited about the participation of Jimmy Au's in this years fashion show. The anticipation of the launch of their exclusive menswear at our Festival has brought a lot of interest and added style to our event. And of course, adding the "Men on the Runway" highlights the fashion show as one of the key components to this year's Festival and hope that Jimmy Au's will be a part of our Festival each year.", said Wendy Anderson, Cherry Blossom Festival Producer.
                                       
Jimmy Au's business is the only store in Southern California that offers unique designer branded suits, high quality, high-end clothing for men 5'8" and under. Jimmy Aus are also currently in discussion with Armani, Perry Ellis, Ermenegildo Zegna, Zanella and Kenneth Cole to create yet more versions of high-end designer labels. Jimmy Au's contains the largest selection of suits specifically designed for short men in the US.

For more information please visit www.jimmyaus.com.

BACKGROUND NOTES
• JA has a number of celebrity clients including Dominic Monaghan (Lord of the Rings), Mark Wahlberg, and Danny Devito among others.
• JA stocks the following sizes: 34 Extra Short- 46 Extra Short for men under 5'5" including odd sizes to 43; 34 Short- 46 Short for men 5'5" to 5'8" including odd sizes to 43; 42 Portly Short- 54 Portly Short for men 5'5" to 5'8".
• PHOTOGRAPHY AVAILABLE UPON REQUEST.





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