Express yourself with new HighStreet Metals from Ray-Ban

Mumbai 12 June 2003 -- In keeping with current fashion trends that characterize individuality and sophistication, Ray-Ban introduces new "HighStreet Metals" sunglasses in India. The new range is simple yet aesthetically designed for glamour, while preserving the functional aspect i.e. Protection from Sun Glare and harmful UV rays. The smart designs are diffused with lightweight metal frames in Gun Metal, Silver and Black colors. The new models are available with a choice of crash resistant Polycarbonate lenses in Orange Color or G-15 glass lenses.

The models launched are High-Street Metal Extreme (RB 3165), High-Street Down Town (RB 3168) and High Street Curves (RB 3169). The sunglasses are available at the price tag of Rs. 3390 and are available at all the authorized Ray-Ban outlets across the country

HighStreet Metals:
Key Features

·    Simple, Refined & Elegant designs.
·    Light Weight metal frames
·    Choice of crash-resistant Poly Carbonate and glass (G-15) optic lenses
·    Gun Metal, Silver & Black Color Frames
·    Frames in matte or normal finish

Ray-Ban Sun Optics India Limited is the part of $ 3 billion Luxottica Group from Italy. Luxottica is the world leader in the design, manufacture and distribution of premium sunglasses and spectacle frames. It's design and manufacturing complex comprises 6 highly automated ISO 9001 certified factories located in North Italy, which rank among the most efficient in the optical industry worldwide. Luxottica's product lines represent one of the largest collections of frames available in the market, offering approximately 900 frames in house brands, including: RayBan, Revo, Killer Loop, Persol, Vogue, Luxottica and Sferoflex as well as 1200 styles in designer lines: Giorgio Armani, Emporio Armani, Chanel, Genny, Byblos, Salvatore Ferragamo, Emanuel Ungaro, Brooks Brothers, Sergio Tacchini, Web, Anne Klein, Bulgari and Moschino.


For further information, please contact: Rimmi/ Lian @Imprimis Life on 2438 0264 / 98691 11924 rharindran@imprimispr.com





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