Beijing white-collar Sun Lixiang always can’t find a suitable sunglasses. Her first pair of sunglasses was Prada. This Prada is too big, and it falls when you are walking. Then she bought a slightly smaller Cheap Oakley Polarized Sunglasses in the summer of 2006. However, the problem is coming again. This sunglasses is too small, it hurts her temple.(source)
In the Chinese market, there are top-quality eyewear brands like Ray-Ban, Cheap Oakley Polarized Sunglasses and Oliver Peoples, as well as Gucci, Prada and other luxury brands, as well as high-end designer brands like Giorgio Armani, Marc Jacobs and Tom Ford. There are a variety of different sunglasses. But most Chinese people, like Sun Lixiang, have encountered various problems in choosing sunglasses. The reason is simple: most of these sunglasses are made for the faces of Westerners.
This year, the company just announced the establishment of an Asian Design Center in Shanghai, specializing in the development of cheap real Oakley sunglasses tailored for Chinese and Asian.
“The faces of Chinese and Western people are very different. Most of the sunglasses on the market are made for Western faces. It is difficult for Chinese people to choose the right sunglasses,” said Ma Shengai, product manager of Luxottica China.
Oakley Sunglasses for Chinese and Asian
First of all, the Chinese people’s nose is relatively low, which is why Sun Lixiang’s Prada always keeps falling. Because sunglasses can’t hold the bridge of the nose, it must always fall.
Second, the Chinese have a wider face. A Chinese customer would think that the 51-size (51 mm frame width) sunglasses are too tight, so she can only choose 53 or 54 size, and this model is relatively less productive in Europe and the United States.
Third, the outline of the Chinese face is relatively convex, which requires the temples of the sunglasses to be curved. The distance between the Chinese eyebrows is relatively wide, and the frames of sunglasses are also required to be relatively high.
The biggest problem that Ma Sheng love talks about Chinese consumers is that they only care about the style and the comfort level when choosing sunglasses.
Most international eyewear brands began to notice this situation and began to launch sunglasses specially designed for Chinese faces. However, sunglasses started late, until this year’s Spring/Summer 2011 collection, Ray-Ban and Vogue launched a series of sunglasses designed for the Chinese. In the 2011-12 autumn and winter series, more brands have also launched this product.
How to choose sunglasses better
Taiwan’s well-known stylist Liu Zhiping gave several suggestions to Chinese sunglasses lovers so that they can choose sunglasses better. First of all, you need to know your own conditions: eye width, eyebrows, cheekbones and ears, etc., you need to know the detailed data. The three most important elements of sunglasses are: model, material, and curvature. In addition, the Asian people can choose a variety of Cheap Oakley Polarized Sunglasses to achieve better results, but do not choose orange and pink lenses.
The basic principle is to choose the same color makeup and Cheap Oakley Polarized Sunglasses, for example, brown lenses with coffee color makeup. Otherwise it will make the face look dirty and dirty.
Asians have higher cheekbones, so they are not suitable for too big sunglasses. Finally, try not to buy sunglasses on the web. You need to go to the store to try it out to know if it is appropriate.